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Grassroots official’s 30-year fight against desertification in North China_我的网站
A | 为顺应新媒体发展趋势，提升福彩销售网点宣传运营水平，规范宣传推广工作，7月10日，龙岩福彩组织开展销售网点新媒体应用推广培训，全市50名销售网点代销者参与培训。
Ecological restoration
For over 30 years, Wensuyalatu, a member of the leadership group of the Urad Rear Banner forestry and grassland bureau, has made the Gobi Desert his workplace, dedicating his life to combating desertification, advancing ecological restoration through technological innovation, and helping local herders increase their incomes, according to the local bureau's official WeChat account.
Located on the edge of the desert in Bayannur's Urad Rear Banner, it is a key area in China's Three-North Shelterbelt Forest Program, a major ecological project aimed at strengthening the country's northern ecological security barrier.
However, early afforestation efforts in the desert were far from easy at the start.
The project covers 103,800 mu (about 6,920 hectares), including comprehensive treatment of 24,500 mu of desertified land, ecological restoration of 4,100 mu of non-desertified land, and 75,200 mu of enclosed grassland restoration. The project also includes the construction of 11 small-scale water conservation facilities, all of which required strict standards and extensive coordination.
The project also includes the construction of 11 small-scale water conservation facilities, all of which required strict standards and extensive coordination.
In 1991, Wensuyalatu, then in his early 20s, chose to devote himself to forestry and grassland conservation in the Urad Rear Banner. Since then, he has remained on the front lines of desertification control, witnessing the region's harshest environmental challenges and working to find solutions adapted to the fragile desert ecosystem.
In the early years, afforestation in the Gobi Desert was an extremely difficult task. The most critical planting season in spring often coincided with the strongest sandstorms of the year. Every year during the key afforestation period, Wensuyalatu would stay deep in the desert, guiding workers on planting techniques and management practices, while carefully overseeing every detail of the ecological restoration projects.
"Every spring, the wind and blown sand were so strong that it was hard to keep your eyes open. The sand hit your face like needles. During the day, we followed workers to dig holes and plant trees, and at night we stayed in temporary shelters to organize data and review the day's work. That was the normal routine for desertification fighters," Wensuyalatu recalled.
The road to restoring the desert was far from easy. Years of drought, low survival rates of seedlings, and skepticism from some local residents created major obstacles.
"At the beginning, it was really difficult. The climate was extremely dry, and many seedlings died after being planted. Some herders did not understand or support the work. They believed deserts were naturally barren and that no amount of effort could make trees grow there," Wensuyalatu said.
To change these perceptions, Wensuyalatu brought local residents to see firsthand the damage caused by desert expansion. Through visible results and long-term communication, he gradually won the understanding and support of the community.
Facing the ecological challenges of the Urad Rear Banner, Wensuyalatu began exploring new approaches beyond traditional restoration methods.
Since 2004, he has led efforts to tackle desert restoration challenges by introducing large-scale aerial seeding projects, creating a breakthrough approach for restoring degraded desert ecosystems in the region.
"Compared with traditional methods, aerial seeding is more efficient and can cover wider areas. Based on local climate and soil conditions, we select suitable desert plant seeds and precisely control the seeding height, density and timing to improve survival rates as much as possible and accelerate desert recovery," Wensuyalatu explained.
After years of effort, the aerial seeding projects under Wensuyalatu's leadership have restored more than 800,000 mu of desert land, with an effective restoration rate of 62.2 percent.
He also developed an integrated management approach combining "protection, management, retreat, restoration and publicity," establishing a mixed vegetation system of trees, shrubs and grass to curb desert expansion and reduce sandstorms at their source.
Beyond restoring greenery, Wensuyalatu has also focused on strengthening scientific research and protecting native desert species.
Starting in 2010, he devoted himself to the artificial cultivation of endangered native desert plants. After more than a decade of repeated experiments, he successfully developed cultivation techniques for rare species such as the endangered evergreen broadleaf shrub Ammopiptanthus mongolicus, Mongolian almond and drought-resistant elm.
Under his leadership, his team cultivated 6.5 million seedlings and completed more than 4,000 mu of high-quality afforestation projects, with seedling survival rates consistently exceeding 80 percent.
For Wensuyalatu, desert restoration is not only about creating ecological benefits, but also about improving people's livelihoods.
He has long promoted the idea that "trees should bring both ecological value and economic value." By leveraging local desert resources, he helped establish a 10,000-mu industrial base for desert plants and cistanche - a medicinal plant often grown in desert environments - across four key local villages, integrating ecological restoration with specialty desert industries.
"In the past, people thought desertification control was simply about planting trees - it took a lot of efforts but brought little income. Now things are different. By planting trees and developing industries such as cistanche cultivation, desert land can generate real wealth," a local herder said.
To ensure that local communities benefit from ecological development, Wensuyalatu introduced enterprises, supported family forest farms and professional cooperatives, and promoted large-scale, market-oriented operations.
The once barren desert has gradually become a "green treasure chest" for local herders, achieving a win-win outcome: greener landscapes, improved ecosystems, stronger businesses and higher incomes.
"Desertification control is not just an ecological project, but also a project that benefits people," Wensuyalatu said.
"Only when communities gain real benefits from protecting nature will they actively participate in ecological conservation. That is the key to making restoration efforts sustainable and achieving the vision that lucid waters and lush mountains are invaluable assets," Wensuyalatu said.
Global Times
。本次培训紧贴一线网点经营实际，课程内容丰富、实用性强，精准贴合代销者能力提升需求。培训设置三大核心课程，全方位赋能网点新媒体运营与合规宣传。其中，“短视频时代，福彩网点的流量新机遇”聚焦短视频引流逻辑，介绍网点账号运营、内容创作与流量转化技巧，帮助代销者拓宽线上宣传思路；“公益实战记录：轻松掌握活动拍摄与摄影模板”讲解日常拍摄、画面构图等技巧，分享标准化宣传素材模板，助力网点传递福彩公益价值；“福利彩票宣传中的规范须知”明确福彩宣传规章制度与行业红线，梳理线上线下宣传常见误区，细化宣传规范要求，强化参训人员合规经营意识。培训还增设现场短视频制作实操环节，讲师现场演示拍摄、剪辑全流程，参训人员分组实操、现场创作，讲师一对一答疑指导，有效提升实操能力。此次培训干货十足、落地性强，有效补齐了网点新媒体运营短板，夯实了合规宣传基础，参训人员纷纷表示学有所用、受益匪浅。
B | 下一步，龙岩福彩将持续聚焦网点发展需求，常态化开展技能培训，以新媒体赋能网点经营，推动全市福彩事业规范化、高质量发展。。
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