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AI opens new creative doors, raises new concerns across China’s screen industry_我的网站

一 |     8月26日消息，今天上午，天马在厦门举办高端OLED技术品牌发布会，正式推出新一代天工屏。    据天马介绍，天工屏1.0上市一年以来，相关终端用户已突破1000万，并获得了德国莱茵、中国质量认证中心、SGS等七大权威机构的认证，被媒体评为“五星好屏”。

二 | 天工屏凭借扎实的市场表现，证明了国产高端OLED的技术实力。              基于屏幕研发的第一性原理与人因研究成果，第二代天工屏（注：以下简称天工屏2.0）正式发布，它将重新定义下一代旗舰屏幕显示标准。

三 |     据悉，这块屏幕首发搭载N1原色光谱发光材料，实现了有害蓝光低至3.7%的行业最低水平，同时将650至670纳米有益红光占比提升至5.5%，创下OLED行业新高。    

    Staff members work on a short-form drama in Jiaxing, East China's Zhejiang Province, on July 21, 2026. Photo: VCG
Open Douyin, the Chinese version of TikTok, and AI-generated short dramas are hard to miss.
The stories span almost every genre familiar to Chinese audiences, from fantasy and immortal cultivation to urban romance and period tales.
The biggest difference is that the actors, settings and even many of the visual elements are generated by artificial intelligence (AI).
One of the latest hits is The Inverse Zone, an original mystery-thriller about monsters that has been dubbed an AI version of Stranger Things. The series has released three episodes so far, each receiving more than 1 million likes on Douyin.
Yet the team behind it consists of just three people, all born after 2000.
While Hollywood is still catching up with the short drama boom, China's short-drama industry is already moving into the AI era.
For many young creators, AI is not just another tool - it is a door that small teams could never have opened before.
"We've always wanted to make professional film and television content, with visual language, complete storytelling and a cinematic feel," Hu Hai, a member of the team behind The Inverse Zone, told the Global Times. "But the cost and barriers of live-action production were too high. Small teams had little chance to realize high-quality film and television projects."
As increasingly capable domestic AI models emerged, that door began to open. "The maturity of AI creative tools made us see new possibilities," Hu said.
The explosive growth of AI-generated short dramas is a double-edged sword: It opens doors for some, but leaves many in the industry uncertain about what comes next. Many actors who once benefited from the short-drama boom are now finding work increasingly scarce, with some turning to other professions. Meanwhile, the use of celebrities likenesses in AI-generated content (AIGC) has ignited a fresh wave of debate.
Where is the industry headed next? Global Times reporters spoke with AI creators, short-drama actors and industry experts about the opportunities and uncertainties ahead.
         Screenshots from the AI-generated microdrama The Inverse Zone Photo: Courtesy of Hu Hai
Lowering barriers

Hu studied directing and filmmaking in college. His team initially focused on short comedy videos, a field with relatively low production costs and less barriers to entry. But after years of producing this type of content, they eventually reached a creative plateau. That began to shift as more advanced AI tools came onto the scene.
To produce The Inverse Zone, the team used domestic video-generation models Seedance 2.0 and 2.5. The series took nearly two months to prepare, including world-building, character design and establishing a consistent visual style. "Seedance is the best in the world. It's extremely advanced. There's no model in Europe or the US that is more useful than it," Hu told the Global Times.
The technology does not mean production is effortless, however.
According to Hu, a typical episode costs around 4,000 to 5,000 yuan ($593-$741) to produce, while episodes involving large-scale scenes, complex special effects or demanding lighting and rendering can cost more than 10,000 yuan.
The team used AI for image generation, basic voice work and material rendering, while humans remained responsible for the script, character development, cinematography and post-production.
"The soul of the entire series is still controlled by people," Hu said. "All the key creative decisions are manually adjusted and repeatedly reviewed."
Ya Cen, operations head of AI video platform LibTV, told the Global Times that the AI short-drama ecosystem is now characterized by small teams, high productivity and strong individual styles. "The most direct value of AIGC is that it has lowered the geographic and financial barriers to film and television production," she added.
    Screenshots from the AI-generated microdrama The Inverse Zone Photo: Courtesy of Hu Hai
Actors in AI era
Yet the rise of AI short dramas is also creating new tensions.
AI-generated characters are now building fanbases, landing brand endorsements, and being described as the next generation of digital stars. At the same time, many celebrities including Taiwan actress Joey Wong have reportedly given permission for their younger likenesses to be used in AIGC.
The impact extends beyond celebrity likenesses. It is also being felt by people who once benefited from China's booming live-action short-drama industry.
The short-drama boom created opportunities for large numbers of actors, many of whom could quickly become recognizable faces. However, as AI-generated productions expand, some performers are finding fewer acting opportunities and turning to other professions.
Chongqing native Luo Xinyuan, 21, has experienced that shift firsthand.
She spent more than a year in Hengdian, East China's Zhejiang Province as a short-drama actress. Since May, she has worked at a scenic area playing Huang Rong, a character from a classic Chinese martial arts novel The Legend of the Condor Heroes.
"When short dramas were at their peak, there were lots of fast-paced, feel-good stories," Luo told the Global Times. "But that kind of content is difficult to sustain. Without richer and more meaningful stories, the pressure from AI short dramas will make things even harder."
For many short-drama actors, the disruption is likely to be structural rather than an immediate wholesale replacement, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times. The question of celebrity likenesses may prove even more complicated.
Zhang warned that unrestricted authorization could raise concerns over control and revenue sharing. Without clearer rules, the technology could put further pressure on ordinary actors.
The next stage may not be a choice between humans and machines, but a new production model in which the two increasingly work together.
For creators such as Hu, that possibility is already here.
"AI has finally given young creators like us the opportunity to realize the film and television dreams we've had for years," he said.
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四 |          此外，它还实现了95% BT.2020超广色域的原生覆盖，屏幕使用寿命提升了30%。天工屏2.0以“原色好光，护眼通透”重新定义了高端OLED在健康与画质方面的标准。         作为三层架构的核心根基，N1原色光谱发光材料从底层三基色同步革新。

五 | 蓝光方面采用了NFB新荧光蓝技术，为激子搭建独立分流通道，使发光效率提升16%，寿命提升33%，同时大幅降低了有害蓝光。              绿光方面则采用PSF磷光敏化荧光技术，从二元结构走向主体、敏化剂与客体三元协同，发光效率提升11%，绿光色域提升6.7%，寿命也得到显著提升。         红光方面应用了DRT深红光技术，筛选近百款深红光材料并完成近700组器件交叉对比实验，使有益红光提升至5.5%，创下行业新高。          好材料还需配合优质的画质优化策略，天工屏2.0在TFT驱动背板方面，从膜层沉积均一性与膜层刻蚀均一性入手，通过纳米级精细背板工艺逐层打磨，使单屏数千万颗TFT的均一性提升15%，整面板数亿颗TFT的均一性提升20%，在低亮度下依然能够均匀发光而不偏色。         在画质调节端，天工屏2.0打造了自研AI De-Mura智控算法，基于海量低灰阶画面样本进行训练，使低亮均一性提升30%，在0.01尼特的极限暗光环境下亮度和色彩均匀度均有提升，暗处更清晰，暗光更通透。

六 |     据了解，这块天工屏2.0将由OPPO Find X10系列首发搭载，相关终端预计在9月份正式发布。     

    

    

         

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